Creator contracts evolve with direct audience support models
Rulebooks tell us that creators are beholden to platforms, labels, and agencies—that the middleman owns the relationship. We know that’s a myth. As direct audience support models—subscriptions, tipping, memberships—reshape revenue and control, we’re rewriting the terms that govern creative work. We’re negotiating for clarity on ownership, licensing, and revenue splits. We’re pushing for contract clauses … Read moreCreator contracts evolve with direct audience support models